Performance Marketing Manager E-Commerce (m/w/d)
Core
Manage and optimize e-commerce performance marketing, CRM systems, and email automation to drive customer engagement and retention.
Role type
Performance Marketing Manager (E-Commerce)
Builds
Automated customer journeys, segmented email campaigns, and lead generation initiatives for e-commerce sales.
Domain
E-Commerce / Digital Marketing
Required skills
CRM management, Marketing Automation, Email Marketing, Klaviyo, A/B testing, Data analysis, Customer Journey mapping, Lead generation, Conversion optimization
Preferred skills
Performance Marketing, WhatsApp Marketing
Technologies
Klaviyo, CRM systems, Marketing Automation platforms
Responsibilities
Develop and optimize CRM system for customer data management; Plan, execute, and optimize email marketing campaigns and automated customer journeys; Segment target audiences for personalized communication; Execute A/B tests and performance analyses to drive optimization; Collaborate with sales and international markets on cross-functional projects.
Seniority
Mid-level, hands-on IC