Paid Media Specialist
Core
Develop, execute, and optimize digital acquisition campaigns for hotel and hospitality clients across multiple advertising platforms to drive direct bookings and maximize ROI.
Role type
Paid Media Specialist (Performance Marketing)
Builds
Digital acquisition campaigns for hotel and hospitality clients
Domain
Travel & Hospitality / Performance Marketing
Required skills
Google Ads, Meta Ads (Facebook & Instagram), Microsoft/Bing Ads, DV360, Criteo, Google Analytics, Google Tag Manager, Looker Studio, campaign optimization, data analysis, client relationship management, strategic budgeting, KPI tracking (CPA, ROI, ROAS)
Preferred skills
Experience in travel/hospitality/OTA sectors, additional ad platforms beyond core requirements
Technologies
Google Ads, Meta Ads Manager, Microsoft/Bing Ads, DV360, Criteo, Google Analytics, Google Tag Manager, Looker Studio
Responsibilities
Plan and manage paid media campaigns across search, display, and video channels; create and optimize campaigns in Google Ads, Meta Ads, and other platforms; build relationships with hotel clients; provide budget recommendations and investment strategies; monitor performance and deliver actionable insights; collaborate with internal marketing teams; identify upselling opportunities.
Seniority
Mid-level, hands-on IC