Practitioner: Digital Content and Marketing
Core
Create and coordinate member-focused digital content, branding, and campaigns to encourage engagement with a health and wellness platform and influence positive behavior.
Role type
Digital Content and Marketing Practitioner
Builds
App and PWA content, digital newsletters, marketing collateral, and branded promotional items
Domain
Health and wellness / Digital marketing
Deliverable
product features
Required skills
Copywriting, Brand Management, Newsletter Development, Content Calendar Management, Proofreading, Creative Briefing
Preferred skills
Experience coordinating design work, Health or insurance industry background
Technologies
None explicitly stated
Responsibilities
Write and edit member-facing communication, develop headlines and calls-to-action, create content for behavioral nudges, plan and execute promotional campaigns, coordinate design deliverables and artwork approvals, track newsletter performance
Seniority
Junior to Mid-level, hands-on IC