Brand Manager
Core
End-to-end Brand Manager responsible for VEMO's brand narrative, positioning, owned channels, and visual identity consistency to drive measurable business impact in the clean mobility sector.
Role type
Senior Brand Manager
Builds
Brand narrative, owned social/content channels, visual identity guidelines, and 360° marketing campaigns
Domain
Clean mobility / Electric vehicles in Latin America
Deliverable
product features
Required skills
Brand strategy, owned channel management, visual identity consistency, creative team leadership, agency management, budget allocation, brand KPI definition, business metric alignment (CAC, LTV, retention), Go-to-market strategy
Preferred skills
PR strategy, communication strategy
Technologies
Social media platforms, content management systems, marketing analytics tools
Responsibilities
Build and evolve brand narrative and positioning; own owned channels (social, content); ensure visual identity consistency across touchpoints; define brand success metrics connected to business results; manage brand budget and agency partnerships; collaborate with Growth and Product teams; lead and develop the brand team