Marketing Manager Core Lab, Diagnostics
Core
Drive marketing strategies, deliver subject matter expertise, and lead end-to-end solution lifecycles for Core Lab and Haematology diagnostics products to support customers and patients.
Role type
Marketing Manager (Diagnostics Solutions)
Builds
High-value diagnostic solutions and market positioning for Core Lab and Haematology products
Domain
Healthcare Diagnostics (Core Lab, Haematology)
Deliverable
product features
Required skills
Marketing leadership, end-to-end solution lifecycle management, Key Opinion Leader (KOL) relationship building, market insights and competitor mapping, tender and contract submission, financial performance management
Preferred skills
Core-Lab and Haematology subject matter expertise, healthcare systems knowledge, strategic planning, agile leadership
Technologies
None stated
Responsibilities
Develop and execute comprehensive marketing strategies and customer value propositions; Manage pricing strategies, demand forecasting, and market positioning; Establish relationships with KOLs and executive-level healthcare stakeholders; Lead actionable market insights and competitor mapping; Collaborate with Strategic Key Account teams for tender submissions; Monitor industry trends and experiment with novel approaches; Drive financial performance targets and solution profitability; Ensure compliance with regulatory standards and internal processes.
Seniority
Manager, strategic execution