Growth Marketing Manager (m/w/d)
Core
Analyze conversion data across the customer journey, develop A/B test hypotheses, and optimize DTC funnels to drive measurable revenue growth.
Role type
Growth Marketing Manager (DTC)
Builds
DTC funnels, landing pages, checkout flows, and upsell systems for a European supplement brand.
Domain
DTC E-commerce / Health & Wellness
Deliverable
product features
Required skills
Growth marketing, CRO, A/B testing, funnel strategy, data analysis, Shopify, GA4, heatmaps, session recording
Preferred skills
Paid traffic optimization (Meta/Google), experience in supplements/health/beauty
Responsibilities
Analyze conversion data to identify growth opportunities, prioritize A/B test roadmap, optimize landing pages and checkout flows, track KPIs and create performance reports, increase conversion rate and customer lifetime value.
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