Digital Analytics Business Analyst & Consultant
Core
Strategic client-facing partner translating business goals and performance data into analytics strategies, requirements, insights, and recommendations to improve customer experience and digital transformation outcomes.
Role type
Senior IC Digital Analytics Business Analyst & Consultant
Builds
Measurement frameworks, KPIs, reporting requirements, client-ready documentation, and practical data collection/tagging solutions
Domain
Digital marketing analytics and customer experience optimization
Deliverable
dashboards & analysis
Required skills
Business analysis, digital analytics strategy, stakeholder management, requirements gathering, data interpretation, visualization, client presentation, critical thinking, adaptability
Preferred skills
Digital transformation support, customer journey optimization, experimentation, consent management
Technologies
Adobe Analytics, GA4, Adobe Customer Journey Analytics, Power BI, Tableau, Google Data Studio, Google Tag Manager, Adobe Target, Optimizely, Adobe Real-Time CDP, Tealium, OneTrust, Cookiebot, TrustArc, Usercentrics
Responsibilities
Act as a trusted advisor connecting analytics capabilities with business and digital transformation goals; Lead discovery sessions and requirements gathering; Analyze digital and customer journey data to identify trends and insights; Translate objectives into measurement frameworks and KPIs; Evaluate data quality and reporting gaps; Create reports and visualizations; Partner with engineers and architects to implement data solutions; Communicate findings to business and executive audiences