Founding Marketer
Core
Build a marketing function from zero for a B2B email infrastructure SaaS company, owning demand generation, content, and product-led growth.
Role type
Founding Marketer (IC)
Builds
B2B email deliverability infrastructure for sales teams, agencies, and SaaS companies
Domain
B2B SaaS / Email Infrastructure
Required skills
B2B SaaS marketing, paid media management, SEO strategy, copywriting, product-led growth (PLG), HubSpot/Attio, analytics (GA4/Mixpanel), technical email deliverability knowledge
Preferred skills
Experience building pipeline from scratch, webinar/event management, lifecycle campaign design
Technologies
Attio, HubSpot, Google Ads, LinkedIn Ads, Ahrefs, Semrush, GA4, Mixpanel
Responsibilities
Own paid acquisition across LinkedIn and Google; build organic content engine (blog, newsletter); optimize website conversion; design in-product marketing flows; launch webinar programs; execute nurture and lifecycle campaigns
Seniority
Senior, hands-on IC
