Senior Digital Marketeer
Core
Senior Digital Marketeer responsible for end-to-end marketing strategy, paid media execution, and building a predictable lead engine for a crypto asset management firm serving high-net-worth individuals and family offices.
Role type
Senior Digital Marketeer (Strategy & Performance)
Builds
Predictable lead engine, paid media campaigns, content authority (podcast), and sales enablement assets
Domain
Financial Services / Crypto Assets / Private Wealth
Required skills
Digital marketing strategy, Paid media management (Google Ads, LinkedIn Ads), SEO strategy, Freelancer management, AI agent implementation, Analytics & reporting, Sales enablement, Content direction
Preferred skills
Experience in financial or premium environments, Podcast production, Speaking opportunities
Technologies
Google Ads, LinkedIn Ads, AI agents, Analytics tools
Responsibilities
Define annual marketing strategy and budget aligned with sales goals; Manage and optimize paid media campaigns in-house; Direct SEO/content strategy and manage freelancers; Build and maintain a predictable lead engine; Translate Private Wealth Manager needs into marketing actions; Represent the brand in speaking engagements and client interviews; Collaborate with Brand & Communications Manager
Seniority
Senior, hands-on IC
