Trade Marketing Senior Specialist
Core
Develop and implement trade marketing strategies and plans for the wholesale channel to drive sales and achieve budget objectives.
Role type
Senior Trade Marketing Specialist
Builds
Sales promotions, product communication, POP materials, and direct marketing activities for wholesale clients.
Domain
Fashion retail / Wholesale distribution
Deliverable
product features
Required skills
Trade marketing strategy, sales promotion planning, POP material development, vendor management, budget planning, stock control, digital platform management, project management
Preferred skills
Fashion industry experience, multilingual communication (European languages)
Technologies
Excel, PowerPoint, Word, wholesale digital platforms
Responsibilities
Identify sales tools to present brand and products; develop trade marketing plans; manage direct marketing activities; negotiate with vendors; monitor stock levels and deliveries; plan and monitor trade marketing budgets; upload marketing tools to digital platforms.
Seniority
Senior, hands-on IC