Digital Marketing Executive (Content & Performance)
Core
Plan, create, and execute digital marketing campaigns to drive lead generation, brand visibility, and course promotions across social media, paid ads, EDMs, and website content.
Role type
Digital Marketing Executive (Content & Performance)
Builds
Marketing campaigns for course enrollment and brand awareness
Domain
Education / Digital Marketing
Deliverable
product features
Required skills
Social media content creation, short-form video editing, paid advertising (Meta/Google), SEO basics, EDM campaign management, Google Analytics, copywriting, simple graphic design
Preferred skills
Experience managing multiple tasks independently
Technologies
Meta Ads, Google Ads, Google Analytics, EDM tools
Responsibilities
Create and manage social media content, film and edit short-form video, design campaign assets, plan and execute paid campaigns, support SEO and website content, prepare EDM campaigns, monitor campaign performance, track leads and conversions, collaborate with stakeholders on course marketing
