Content Marketing Manager, APeC
Core
Develop and execute a regional content strategy for DHL Express across Asia Pacific (excluding China) to strengthen brand authority, drive demand generation, and support commercial growth for SMEs and multinational businesses.
Role type
Senior Content Marketing Manager (Regional)
Builds
AI-enabled regional content ecosystem, thought leadership assets, and digital content journeys
Domain
Logistics / International Trade / B2B Services
Required skills
Content strategy, SEO/AEO/GEO, storytelling, marketing automation, multilingual content localization, agency management, data analysis, AI tools for content creation
Preferred skills
MBA, Logistics industry experience, Generative AI expertise, regional program leadership
Technologies
Marketing automation platforms, Generative AI tools, SEO/AEO platforms
Responsibilities
Develop annual/quarterly content roadmaps and editorial calendars; Position DHL as a thought leader in international trade and supply chain; Optimize content for organic traffic and generative search visibility; Manage content agencies and coordinate regional production; Measure content performance against lead generation and pipeline goals.
Seniority
Senior, hands-on IC
