Brand & Marketing Manager
Core
Define and execute brand strategy, corporate communications, and PR for a high-growth B2B advisory firm serving Spanish SMEs and startups.
Role type
Senior Brand & Marketing Manager
Builds
Brand positioning, narrative, digital presence, and corporate communications for Zinco
Domain
B2B SaaS / Professional Services / Spanish Market
Deliverable
product features
Required skills
Brand strategy, corporate communications, PR, agency management, editorial strategy, digital brand ownership, event management, partnership development, data-driven measurement
Preferred skills
Strategic thinking, execution excellence, brand sense, exceptional writing, external talent management, analytical capability
Technologies
AI-first tools, internal systems
Responsibilities
Define and evolve brand positioning and messaging architecture; design external communication and PR strategies; lead creative agencies and partners; build editorial newsletter strategy; own digital brand narrative; conceptualize and execute brand events; develop strategic partnerships including with a tennis figure; define KPIs and adjust strategy based on results
Seniority
Senior, hands-on IC
