AI-Powered Product & Content Marketing Manager (m/f/d)
Core
Develop and execute Go-to-Market strategies, define product positioning and messaging, and build digital content campaigns for B2B SaaS/IoT supply chain solutions.
Role type
B2B Product & Content Marketing Manager
Builds
Go-to-Market strategies, sales enablement materials, website content, and multi-channel digital campaigns
Domain
B2B SaaS, IoT, Supply Chain, Logistics
Deliverable
product features
Required skills
B2B product marketing, content marketing, GTM strategy, AI tool proficiency, website management (No-Code/Low-Code/CMS), project management
Preferred skills
Experience in SaaS, IoT, Tech-Hardware, or Supply Chain/Cold Chain
Technologies
WordPress, No-Code/Low-Code platforms, AI tools
Responsibilities
Develop and realize Go-to-Market strategies for new and existing offerings; Define and refine product positioning, messaging, USPs, and buyer personas; Create sales enablement materials using AI tools; Collaborate on website content optimization with external agencies; Build and scale digital content campaigns across channels including landing pages, whitepapers, case studies, LinkedIn, and email.