Category and Brand Manager
Core
Drive category growth and build brand presence for an iconic FMCG brand across Australia and international markets through insight-led strategies.
Role type
Category & Brand Manager
Builds
Marketing campaigns, consumer experiences, and commercial strategies for FMCG products
Domain
Fast-Moving Consumer Goods (FMCG)
Deliverable
product features
Required skills
Category management, marketing strategy, consumer insights analysis, commercial decision-making, project management, data analysis
Preferred skills
Experience with Nielsen, Circana, Quantium, or Dunnhumby, social media platform expertise
Technologies
Excel, PowerPoint, Canva
Responsibilities
Develop and execute marketing campaigns and innovation initiatives; Partner with agencies to deliver consumer experiences; Translate insights into actionable growth opportunities; Influence commercial decisions on price, promotion, and placement; Support category reviews and annual planning
Seniority
Mid-level, hands-on IC