Senior PR & External Communications Specialist
Core
Own PR strategy and execution across the Netherlands, Germany, and UK, adapting to local media landscapes and positioning TOPdesk's 'AI you can trust' approach.
Role type
Senior PR & External Communications Specialist
Builds
Media stories, thought leadership, bylines, interview opportunities, and scalable European PR playbook
Domain
Technology / AI / European Markets
Required skills
PR strategy, media relations, executive interview preparation, agency management, PR measurement, cross-market messaging adaptation
Preferred skills
None stated
Technologies
None stated
Responsibilities
Own PR strategy and execution across the Netherlands, Germany, and UK; Build and strengthen relationships with technology, trade, and business media; Turn TOPdesk's positioning into compelling media stories and thought leadership; Support and prepare the Executive Team for interviews and speaking opportunities; Lead communications around key events, product announcements, and the AI roadmap; Partner with Internal Communications to align employee understanding; Manage PR agencies and freelance partners; Build a meaningful approach to PR measurement focusing on share of voice and message pull-through; Adapt messaging and tone for different European audiences; Help build a scalable European PR playbook
Seniority
Senior, hands-on IC