Freelance Digital Marketing Strategist
Core
Managing Google and Meta Ads accounts, developing paid acquisition strategies, and using AI tools to analyze performance and implement campaign changes for client growth.
Role type
Freelance Digital Marketing Strategist (Paid Media + AI)
Builds
Paid media campaigns and growth strategies for performance marketing clients
Domain
Digital marketing, performance marketing, AI-supported marketing
Required skills
Google Ads management, Meta Ads management, paid media strategy, AI tool integration (Claude, ChatGPT, prompt engineering), campaign performance analysis, client relationship management, GA4, Google Merchant Center, tracking, dashboarding
Preferred skills
Experience managing budgets of AUD20K+ per month
Technologies
Google Ads, Meta Ads, GA4, Google Merchant Center, Claude, ChatGPT, Codex
Responsibilities
Manage and optimize Google Ads and Meta/Facebook Ads accounts; Develop and implement paid acquisition strategies based on client growth objectives; Review and validate recommendations generated by AI agents before implementing campaign changes; Analyse campaign performance and identify opportunities for optimisation; Advise clients across performance marketing, brand, creative, and growth strategy; Collaborate with technical specialists across analytics, tracking, Google Merchant Center, and dashboarding
Seniority
Freelance, hands-on IC