Marketing Manager B2B (m/w/d)
Core
Designing and implementing B2B marketing campaigns to support sales for bike leasing and insurance products.
Role type
B2B Marketing Manager
Builds
Marketing campaigns, B2B lead generation strategies, and sales support materials for the bike leasing and insurance business.
Domain
Insurance / Mobility / B2B Marketing
Deliverable
product features
Required skills
B2B marketing, project management, stakeholder management, event planning, cross-functional collaboration
Preferred skills
Experience with designers and digital units, clear communication
Technologies
None specified
Responsibilities
Conceive and realize marketing campaigns with a focus on sales support in the bike sector; Develop and implement strategies for acquiring, nurturing, and qualifying B2B leads in the bike leasing context; Support planning and implementation of trade fairs and events; Collaborate with designers for Point of Sale and event marketing materials.
Seniority
Mid-level, hands-on IC
