Senior Performance Marketing Manager - E-Commerce / SEA (m/w/d)
Core
End-to-end management of in-house performance marketing for e-commerce, executing channel strategies and campaign operations across Google Ads, Meta, Display/Retargeting, and Affiliate.
Role type
Senior Performance Marketing Manager (E-Commerce / SEA)
Builds
Paid media campaigns and seasonal promotional calendars for a premium leather goods brand
Domain
E-Commerce / Digital Advertising
Required skills
Performance marketing strategy, budget planning and management, campaign setup and optimization, tracking and feed management, performance analysis and reporting, cross-functional collaboration
Preferred skills
Analytical approach, hands-on mentality, KPI management
Technologies
Google Ads, Meta, Display, Retargeting, Affiliate, Tracking links, Pixels, Product feeds
Responsibilities
Develop and implement channel strategies, manage operational campaigns including setup and monitoring, execute seasonal action calendars, implement and optimize tracking and feed management, conduct performance analyses and monthly reporting
Seniority
Senior, hands-on IC