Search Engine Advertising Specialist
Core
Run and optimize daily paid advertising campaigns, primarily on Google Ads, to drive user acquisition and cost efficiency for an online shopping incentives platform.
Role type
Associate-level Search Engine Advertising Specialist
Builds
Paid search campaigns and performance marketing initiatives
Domain
E-commerce / Performance Marketing
Required skills
Google Ads management, campaign optimization, data analysis, Google Sheets/Excel, conversion tracking, attribution basics, SEO/CRO/UX understanding
Preferred skills
Automation scripting, Looker Studio proficiency, cross-functional collaboration
Technologies
Google Ads, Google Sheets, Looker Studio, Google Tag Manager, GA4
Responsibilities
Build, launch, and manage advertising campaigns; monitor daily performance metrics and adjust bids/budgets; run structured tests on targeting and bidding; maintain campaign hygiene and tracking; prepare performance reports and recommendations.
Seniority
Associate, hands-on execution