Senior Manager SEA (m/w/d)
Core
Senior Manager responsible for strategic oversight, optimization, and performance marketing of SEA campaigns for Deutsche Telekom's private customers.
Role type
Senior Manager, Performance Marketing (SEA)
Builds
Performance-oriented SEA campaigns and integrated marketing strategies
Domain
Digital Advertising / Programmatic / Performance Marketing
Required skills
Strategic SEA planning, Google Ads, Microsoft Advertising, GA4, Conversion Tracking, Stakeholder Management, Process Optimization, Cross-channel analysis
Preferred skills
Google Tag Manager, Automation strategies, Landing page optimization
Technologies
Google Ads, Microsoft Advertising, GA4, Google Tag Manager
Responsibilities
Translate strategic performance goals into actionable requirements, oversee end-to-end SEA campaign execution, audit account structures and bidding strategies, analyze performance data to drive efficiency and growth, advise stakeholders on campaign architecture and automation, develop new testing approaches for ad types and targeting, integrate SEA with other marketing channels, present results to decision-makers, and evolve team standards and processes.
Seniority
Senior, hands-on IC with strategic advisory