Digital Content Manager (m/w/d)
Core
Manage and optimize international corporate website, create marketing/product/campaign content for digital channels and social media, and test AI-driven solutions for content and marketing processes.
Role type
Digital Content Manager
Builds
International corporate website, landing pages, digital marketing campaigns, and customer journey assets
Domain
Industrial machinery (agricultural and commercial vehicles) + Digital Marketing
Required skills
Content Management Systems (CMS), SEO/GEO, Digital Asset Management (DAM), Product Information Management (PIM), AI tools, Social Media, Website optimization
Preferred skills
Experience with TYPO3, Agency management, Cross-channel marketing
Technologies
TYPO3, PIM, DAM, AI tools
Responsibilities
Maintain and optimize international corporate website and landing pages; Develop and maintain marketing, product, and campaign content for digital channels and social media; Identify and test AI-driven solutions for content and marketing processes; Collaborate on PIM and DAM system implementation; Shape digital customer journey and support cross-channel marketing campaigns; Coordinate with internal departments, international subsidiaries, and external agencies
Seniority
Mid-level, hands-on IC
