Product Marketing Manager (m/w/d)
Core
Translate technical innovations into compelling customer stories and value propositions for valve, measurement, and control systems.
Role type
Product Marketing Manager
Builds
Marketing campaigns, customer journeys, and product positioning for industrial fluid/gas solutions
Domain
Industrial automation / Fluid control systems
Deliverable
product features
Required skills
Product marketing strategy, Value proposition development, Customer segmentation, Content marketing, Customer journey management, Data analysis (KPIs), Stakeholder coordination
Preferred skills
Technical product positioning, Engineering background
Technologies
Marketing automation tools, Analytics platforms
Responsibilities
Develop target-group-specific marketing concepts and campaigns; Translate technical features into clear customer benefits; Define content themes and storylines for specific segments; Optimize customer journeys across touchpoints; Analyze marketing performance using KPIs; Coordinate internal and external stakeholders for strategic initiatives