CRM Martech Lifecycle Lead
Core
Design and execute a personalized 1:1 communication strategy for Doters members across their entire lifecycle to increase engagement and reduce churn.
Role type
Lifecycle Marketing Lead (CRM/Martech)
Builds
Personalized customer journeys and automated campaigns for an ultra-low-cost airline's loyalty program
Domain
Travel / Airline Loyalty
Required skills
Lifecycle marketing strategy, multi-channel campaign management, Braze platform expertise, behavioral segmentation, A/B testing, data analysis, cross-functional collaboration
Preferred skills
None stated
Technologies
Braze, Email, Push notifications, WhatsApp, SMS, In-app channels
Responsibilities
Design lifecycle marketing strategies for onboarding, activation, retention, and reactivation; Manage personalized campaigns across email, push, WhatsApp, SMS, and in-app channels; Analyze member behavior to develop segments based on value, affinity, and frequency; Define and monitor metrics like CLTV, churn, and engagement; Execute A/B tests to optimize messages and journeys; Collaborate with Data, IT, Product, and Marketing teams; Communicate insights and recommendations to stakeholders.
Seniority
Mid-Senior, hands-on IC