Head of Paid Media
Core
Lead paid media strategy and operations for Marktplaats across Benelux, driving growth through a full-funnel, cross-channel approach balancing brand and performance.
Role type
Senior leadership Head of Paid Media
Builds
Paid media strategy, operating model, and team capabilities for a consumer-facing digital marketplace
Domain
Digital marketing, performance marketing, and media buying in the online classifieds industry
Required skills
Paid media strategy, performance marketing, budget management, agency/partner management, full-funnel media planning, marketing measurement (attribution, MMM), first-party data utilization, cross-functional collaboration
Preferred skills
People leadership, AI and automation adoption, testing new media approaches
Technologies
CDP, MMM, attribution tools, programmatic platforms
Responsibilities
Define long-term paid media vision and investment strategy; own budget allocation and performance against business OKRs; lead and develop the Paid Media team; manage relationships with media agencies and Ad Tech partners; evolve the operating model for cross-functional integration; translate complex data into commercial recommendations for senior stakeholders
Seniority
Senior, hands-on IC with strategic leadership scope