Analista de Competitividad de Mercado y Pricing
Core
Determining, structuring, and continuously updating price lists for the entire product catalog to ensure retail market competitiveness and utility margin compliance.
Role type
Senior IC pricing and margin analyst
Builds
Product price lists, promotional pricing structures, and margin reports
Domain
Retail / Consumer goods
Required skills
Advanced Excel (complex formulas, pivot tables, Power Query), ERP systems (SAP, Dynamics), cost structure analysis, public price point (PVP) calculation, retail margin management, price elasticity analysis, competitive price monitoring, raw material cost tracking
Preferred skills
None stated
Technologies
Excel, SAP, Dynamics
Responsibilities
Calculate and determine final public sale prices (PVP) for new launches and product lines; Modify and update price lists in the ERP system for all branches and sales channels; Build and evaluate promotional pricing structures, volume discounts, and special campaign prices; Analyze price elasticity and monitor competitor prices to make strategic catalog adjustments; Monitor variations in raw material costs to recalculate sale prices and protect profit margins; Generate periodic reports on price variations, contribution margin impact, and promotion effectiveness.
