Market Research Manager
Core
Lead the development of a new strategic market research and insights capability to support student recruitment, retention, brand positioning, and institutional planning for a leading New Zealand university.
Role type
Senior IC market research manager (strategic leadership & function building)
Builds
Strategic market research function and insights capability
Domain
Higher education / Strategic market research
Required skills
Strategic thinking, quantitative and qualitative research methodologies, forecasting, segmentation, advanced analytics, people leadership, stakeholder engagement, research framework design, predictive modelling
Preferred skills
Experience in consulting, public sector insights, or higher education strategy
Technologies
None explicitly stated
Responsibilities
Translate insight into action, influence decision-making, provide strategic foresight, identify opportunities and risks, lead organisational change
Seniority
Senior, hands-on IC with leadership responsibilities
