Digital Marketing Manager
Core
Lead and scale the company's B2B marketing strategy across the entire customer journey, owning the complete marketing engine from demand generation to revenue growth.
Role type
Senior IC Digital Marketing Manager (B2B Growth)
Builds
B2B marketing systems, demand generation pipelines, and conversion funnels
Domain
B2B Technology / SaaS
Required skills
B2B marketing strategy, demand generation, paid advertising management, SEO, email marketing, outbound campaigns, marketing analytics, funnel optimization, budget management, cross-functional collaboration
Preferred skills
Account-Based Marketing (ABM), B2B services marketing, agency management, brand storytelling
Technologies
Google Ads, LinkedIn Ads, Meta Ads, HubSpot, Google Analytics 4, CRM systems, Marketing automation platforms, SEO tools
Responsibilities
Develop and execute comprehensive B2B marketing strategy, manage multi-channel campaigns, build scalable lead-generation systems, track and optimize key marketing metrics, present actionable insights to leadership, manage internal resources and external contractors
Seniority
Senior, hands-on IC
