MARKETING SPECIALIST TECNICO
Core
Manage CRM for lead generation, organize industry fairs and events, plan customer/distributor training, create industrial application-focused content, optimize sales tools, and support product launches with communication materials.
Role type
B2B technical marketing specialist
Builds
Sales tools, training materials, and communication assets for industrial clients
Domain
Industrial machinery / Metalworking
Deliverable
product features
Required skills
CRM management, event planning, content creation, sales tool optimization, data analytics, stakeholder management, social media management
Preferred skills
Third language proficiency
Technologies
CRM platforms, analytics tools, social media channels
Responsibilities
Manage CRM activities to support lead generation, organize and plan industry fairs and events, develop and optimize sales tools for internal sales teams and distributors, collaborate with Product Management and Technical teams on product launches, analyze campaign effectiveness using data and analytics, manage social media channels
Seniority
Mid-level, hands-on IC
