CDI - Lead Traffic Manager (H/F)
Core
Lead Traffic Manager responsible for data quality, security, and privacy of digital analytics across 36 e-commerce sites, managing paid and organic traffic strategies globally.
Role type
Senior Lead Traffic Manager (Search & SEO)
Builds
Global omnichannel e-commerce platform for Hermès
Domain
Luxury retail e-commerce, Digital Marketing
Required skills
Paid Search (Google Ads, Bing Ads), SEO/GEO strategy, Analytics (GA4), Data quality assurance, Team leadership, Cross-functional collaboration
Preferred skills
SQL, BigQuery, Google Tag Manager, Looker Studio, Display/Social media management, Privacy & Server Side tracking
Technologies
Google Adwords, Google Merchant Center, Meta/Pinterest/LinkedIn Business Manager, Bing Ads, Campaign 360, Google Search Console, SEM Rush, Monitorank, Content Square, Google Analytics 4, Google Tag Manager, Looker Studio, BigQuery, CMPDidomi
Responsibilities
Define and pilot global SEO-GEO roadmap; Monitor and optimize Paid Search (SEA) performance across markets; Manage tracking implementation and data quality; Lead and mentor a team of internal and external traffic experts; Collaborate with Product, Development, and Data teams on site optimizations; Present traffic management strategies to stakeholders and subsidiaries.
Seniority
Senior, hands-on IC with team leadership