Head of Marketing (Suplementos y Belleza)
Core
Design and implement integrated digital marketing strategies, manage public relations, and execute events/activations for a multi-brand group in health, beauty, and wellness.
Role type
Senior marketing leader (Head of Marketing)
Builds
Multi-brand marketing campaigns, PR presence, and retail/e-commerce activations
Domain
Consumer goods (Health, Beauty, Wellness)
Deliverable
product features
Required skills
Multi-brand strategy, digital marketing, public relations, event planning, market research, team leadership, brand positioning, data analysis
Preferred skills
AI application in marketing, postgraduate degree
Technologies
Digital marketing tools, AI tools
Responsibilities
Design and implement digital marketing strategy for all group brands, manage media relations and press coverage, plan and execute product launches and retail activations, coordinate market research studies, lead a small marketing team, align marketing with sales and e-commerce objectives, manage budgets and measure ROI
Seniority
Senior, hands-on IC with leadership