Panel Manager
Core
Accountable for regional panel insight, sample-health diagnosis, audience development planning, and coordinating between regional commercial/research needs and global panel activity.
Role type
Senior regional panel manager (strategy & coordination)
Builds
Regional panel development plans and evidence-led audience requirements
Domain
Market research / Online panels
Deliverable
dashboards & analysis
Required skills
Panel health monitoring, sample feasibility analysis, cross-functional coordination, data interpretation, experimental design, audience prioritization
Preferred skills
Data visualization, panel recruitment/retention strategy, quality indicator analysis
Technologies
Reporting and data-visualization tools
Responsibilities
Monitor and report on regional panel health metrics; Develop fact-based understanding of regional sample feasibility; Investigate and troubleshoot panel-related issues; Coordinate responses to regional panel and sample requirements; Identify gaps in critical profiling coverage; Measure the effectiveness of the regional panel development plan.
