Marketing Manager, North Latam
Core
Lead marketing and trade marketing strategy for Mexico, Central America, Caribbean, and Andean regions to drive market share and commercial performance.
Role type
Marketing Manager (North LATAM)
Builds
Integrated marketing plans, trade marketing programs, pricing strategies, and new product launches for medical devices.
Domain
Medical Devices / Diabetes Care
Deliverable
product features
Required skills
Trade marketing, channel activation, merchandising, pricing strategy, new product launch management, cross-functional leadership, market analysis, commercial program execution
Preferred skills
MBA, team leadership (merchandisers/promoters), vendor and budget management
Technologies
None stated
Responsibilities
Develop and execute integrated marketing and trade marketing plans aligned with business priorities; Secure Share of Market (SOM) performance and operational KPIs; Lead pricing strategy, price architecture, and promotional effectiveness; Drive commercial innovation by identifying new go-to-market opportunities; Lead new product launches from insight through post-launch optimization; Analyze market, customers, competitors, and channels to identify growth opportunities; Implement marketing, digital, and patient education initiatives.
Seniority
Mid-Senior, hands-on IC
