Head of Consumer Growth Marketing
Core
Lead consumer marketing strategy to drive business growth through customer acquisition, conversion, and retention for Buró de Crédito.
Role type
Head of Consumer Growth Marketing
Builds
Marketing campaigns and programs optimized for demand generation and ROI
Domain
Financial services / Consumer marketing
Deliverable
product features
Required skills
Customer acquisition strategy, Conversion optimization, Retention strategy, Performance marketing, Digital media investment management, Digital analytics, Brand positioning, Agency management, Data-driven experimentation
Preferred skills
Cross-functional team leadership, Strategic partner management
Responsibilities
Define and execute consumer marketing strategy, Lead customer acquisition and retention initiatives, Design and optimize marketing campaigns, Develop brand positioning initiatives, Manage agencies and strategic partners
Seniority
Senior, hands-on IC