Especialista en Marketing Digital
Core
Execute digital marketing strategies (campaigns, design, content creation) to generate high-quality leads for the sales team.
Role type
Digital Marketing Specialist
Builds
Lead generation campaigns and content assets
Domain
B2B/B2C Marketing
Required skills
Meta Ads, Google Ads, Graphic Design (Canva/Adobe), Photo/Video Editing, Google Analytics, SEO/SEM, Remarketing, Landing Page Management
Preferred skills
SAP, CRM
Responsibilities
Create and optimize digital ad campaigns on Meta and Google Ads; Design ad creatives and commercial materials; Create and edit visual content for products and projects; Manage social media channels and editorial calendars; Measure and analyze KPIs (leads, CPL, conversions); Conduct A/B testing on creatives and audiences; Optimize landing pages and SEO strategies; Coordinate with Digital Sales to track lead quality.
