Product Marketing Manager
Core
Owns external product positioning and core messaging for public financial management software sold to government buyers and development finance institutions.
Role type
Product Marketing Manager (B2B GovTech)
Builds
Modular pitch frameworks, competitive battle cards, and market-facing content for public sector buyers.
Domain
Public Financial Management (PFM), Government Resource Planning (GRP), International Development
Deliverable
product features
Required skills
Product marketing strategy, sales enablement tool creation, complex policy-to-narrative translation, long-cycle B2B sales support, cross-functional stakeholder synthesis
Preferred skills
Public financial management domain knowledge, multilateral development bank engagement experience, Pragmatic Framework methodology, CMS and AI writing tools
Responsibilities
Develop buyer-specific outcome narratives, map government buyer journeys, build competitive talk tracks, execute product launches, activate customer proof assets, brief content specialists on campaign materials
Seniority
Mid-Senior, hands-on IC
