Specjalista ds. Marketingu
Core
Designing and optimizing B2B marketing funnels and automating lead generation processes for a professional gastronomy parts supplier.
Role type
B2B Marketing Specialist (Growth & Automation)
Builds
Automated lead generation workflows and content marketing campaigns
Domain
B2B SaaS/Hardware for professional gastronomy
Required skills
B2B marketing automation, funnel design, buyer persona creation, digital B2B channels (LinkedIn, Google Ads, SEO), data analysis, sales process understanding
Preferred skills
Experience with HubSpot, SALESmanago, User.com, ActiveCampaign, Pipedrive, MailerLite
Technologies
HubSpot, SALESmanago, User.com, ActiveCampaign, Pipedrive, MailerLite, LinkedIn, Google Ads, SEO
Responsibilities
Create and coordinate content marketing, design and develop marketing funnels, analyze marketing effectiveness, select outreach channels for Buyer Personas, hand off qualified leads to sales, collaborate with sales and IT teams
Seniority
Mid-level, hands-on IC
