Creative Producer
Core
Develop and manage creative concepts for user acquisition (UA) across video and playable formats for mobile games, aligning creative direction with performance goals.
Role type
Senior Creative Producer (User Acquisition)
Builds
UA creatives (video and playable ads) for mobile games
Domain
Mobile gaming, User Acquisition
Required skills
Creative hypothesis development, creative brief writing, motion design direction, performance metrics analysis, competitor research, trend tracking, project management
Preferred skills
Playable ad experience, creative system building, motion design background
Technologies
Sensor Tower, ad networks
Responsibilities
Develop creative hypotheses based on data and market trends; Own creative concepts for UA across video and playable formats; Write creative briefs and storyboards; Build and iterate on effective ad structures; Analyze creative performance metrics; Scale winning patterns and stop underperforming ideas; Perform structured competitor and market research.
Seniority
Mid-level, hands-on IC