Field Marketing Manager
Core
Direct and execute ARB's localized market entry and D2C launch in Mexico, bridging strategic planning with hands-on execution to drive audience growth and qualified website traffic.
Role type
Field Marketing Manager (Market Entry & D2C)
Builds
D2C e-commerce platform presence, authorized dealer network, and regional 4x4 community engagement in Mexico.
Domain
Automotive off-road / 4x4 accessories / Overlanding
Deliverable
product features
Required skills
Paid performance ads (Meta/Google), e-commerce platform management, short-form video creation and editing, dealer relationship management, media relations logistics, micro-influencer partnership management
Preferred skills
Existing network within Mexican 4x4 ecosystem (dealerships, journalists, clubs), autonomous remote work capability
Technologies
Meta Ads, Google Ads, D2C e-commerce platforms
Responsibilities
Execute digital campaigns to grow social footprint and drive D2C traffic; produce short-form video and multimedia assets; build relationships with dealership managers and 4x4 workshop owners; oversee press fleet logistics and media test drives; onboard micro-influencers and coordinate club advocacy.
Seniority
Mid-Senior, hands-on IC