Líder de Exhibición Visual
Core
Ensure visual standardization and excellence at the point of sale through technical execution of display guides, preventive maintenance of the image, and operational skill transfer to store staff to guarantee a standardized shopping experience and maximize commercial space profitability.
Role type
Senior Visual Merchandising Manager
Builds
Retail store environments and product displays for Grupo Coppel
Domain
Retail / Visual Merchandising
Deliverable
product features
Required skills
Visual merchandising execution, display installation, inventory management, staff training, customer feedback analysis, brand guideline interpretation, space planning, furniture maintenance coordination
Preferred skills
Experience in large-format retail or fast fashion chains, knowledge of sales analysis integration
Technologies
SIGO, SIE, ISA-Medallia
Responsibilities
Implement physical display execution and installation based on normative guides while integrating sales analysis to prioritize commercial strategy; Monitor furniture density and coordinate immediate internal restocking to maintain complete and organized displays; Supervise campaign mounting and ensure display updates every 15 days; Train store managers and sales advisors on display techniques including folding, profiling, styling, and cross-merchandising; Verify visual and functional store conditions using checklists to manage repairs of furniture, lighting, and graphics; Manage physical inventory of display assets and validate tasks on the SIGO platform; Analyze customer perception indicators from ISA-Medallia to identify friction patterns and execute immediate display corrections; Supervise the application of brand conceptual guidelines in product arrangements and display projects.