Client Development Manager (Full Sales Cycle)
Core
Full-cycle B2B sales role focused on prospecting, discovery, and closing PR/communications agency retainers and project deals.
Role type
Client Development Manager (Full Sales Cycle)
Builds
Project-based engagements and long-term retainer agreements for PR/communications services
Domain
Public Relations / Communications Services
Required skills
B2B sales, full sales cycle management, outbound prospecting, discovery calls, proposal development, negotiation, closing, CRM management, KPI tracking, on-camera presence
Preferred skills
PR/communications agency experience, small/boutique agency environment experience
Responsibilities
Own the full sales cycle from market research and prospecting through discovery calls, proposal development, negotiation, and closing. Build and manage a consistent pipeline through outbound prospecting and targeted lead generation. Conduct discovery calls to understand client communication challenges and identify opportunities for PR engagement. Present strategic recommendations and guide prospects toward project-based or retainer agreements. Close smaller project deals during the ramp period while building opportunities for long-term client retainers. Develop relationships that convert successful early engagements into larger annual agreements. Maintain accurate documentation of outreach, pipeline activity, and deal progress within the CRM. Set, track, and deliver against meaningful KPIs, including booked and completed discovery calls, qualified opportunities, projected pipeline value, and closed-won revenue. Collaborate with leadership and internal teams to ensure smooth transition from sales to client delivery. Provide insights from the market that help refine positioning, messaging, and sales strategy.