Digital Marketing Executive
Core
Own paid media, campaign strategy, and lifecycle marketing across Vehicle Sales, Retail, and Service business units for an RV company.
Role type
Digital Marketing Executive
Builds
Paid media campaigns, email marketing flows, and ecommerce product feeds
Domain
Automotive/RV industry + Digital Marketing
Required skills
Paid media strategy, copywriting, performance reporting, CRM/lead management, ecommerce marketing, technical troubleshooting, project management
Preferred skills
Automotive industry experience, Klaviyo expertise, Shopify experience
Technologies
Google Ads, Meta Ads Manager, Klaviyo, Shopify, JIRA, CMS
Responsibilities
Plan and optimise paid media campaigns across Google and Meta; Manage budget allocation to maximise ROI; Write and adapt copy across channels; Own performance reporting and translate results into recommendations; Coordinate with external agencies for execution; Manage lifecycle marketing and eDM strategy via Klaviyo; Support ecommerce marketing on Shopify including feed accuracy; Troubleshoot marketing technology issues; Write and manage development tickets via JIRA; Collaborate cross-functionally with sales and development teams
Seniority
Mid-level, hands-on IC