Senior Marketing Manager
Core
Drive local marketing strategy, budget management, and campaign execution for Ticketmaster in Switzerland to support B2B leads and B2C ticket sales.
Role type
Senior Marketing Manager (B2B/B2C)
Builds
Localized brand campaigns, event marketing initiatives, and sales support materials for the Swiss market.
Domain
Live entertainment, events, sports, and music industry.
Deliverable
product features
Required skills
B2B and B2C marketing strategy, event planning and execution, budget management, stakeholder relationship management, market analysis, campaign localization.
Preferred skills
Knowledge of Swiss event/sports/music landscape, experience in entertainment/live/sports environments, external brand representation.
Technologies
None stated.
Responsibilities
Drive local marketing strategy to reach yearly objectives; Manage the local marketing budget; Localise international brand campaigns; Strategise and create campaigns for local events; Manage relationships with Live Nation presale partners; Act as the key link between marketing and sales; Monitor the Swiss market and competitive landscape; Build relationships with local promoters and venues; Represent Ticketmaster at industry events; Report on KPIs and analyse results.
Seniority
Senior, hands-on IC