Analytics Specialist
Core
Provide analytics-based strategic insights and directions to aid in the development of media and communications initiatives.
Role type
Senior IC analytics specialist (media & communications)
Builds
Strategic insights for media and communications programs
Domain
Media agency / Marketing sciences
Deliverable
dashboards & analysis
Required skills
SQL, data visualization, statistical testing, MMM analysis, database management, campaign optimization, cross-functional collaboration
Preferred skills
Media and website measurement technologies, ad serving platforms, website analytics software, Tableau, Datorama, PowerBI
Responsibilities
Design and execute analytical plans to improve communications program effectiveness; Perform hands-on analysis to develop conclusions and implications; Supervise and mentor Analysts; Develop and maintain structured reporting systems; Partner with cross-functional stakeholders to plan, execute, and analyze projects
Seniority
Senior, hands-on IC with mentorship responsibilities