Sales & Market Analyst (w/m/d)
Core
Develops interactive Power BI reports, KPI dashboards, and data models to drive sales and customer marketing strategies for a national beer producer.
Role type
Senior Sales & Market Analyst (FMCG)
Builds
Production dashboards & analysis
Domain
FMCG / Beer Industry / Sales Analytics
Deliverable
dashboards & analysis
Required skills
Power BI (DAX, Power Query, Data Modeling), Excel, Microsoft 365, SQL, ERP/CRM systems (SAP, Dynamics 365), Data Quality Assurance, Stakeholder Management
Preferred skills
Business Analysis, Statistics, Dataflows, Lakehouse concepts, Cloud concepts, French/Italian languages
Technologies
Power BI, DAX, Power Query, Excel, Microsoft 365, SAP, Microsoft Dynamics 365, SQL
Responsibilities
Develop and optimize interactive Power BI reports and KPI dashboards; Create business, revenue, customer, and campaign analyses; Manage quarterly incentive and goal-setting processes for the outside sales force; Identify relevant target channels, customer segments, and growth potentials; Plan and evaluate marketing campaigns; Measure the impact of brand visibility activities; Conduct deep-dive analyses on product mix and distribution; Support launch trackers and on-trade cycle goals; Ensure consistent reporting across stakeholders; Maintain high data quality through plausibility checks; Participate in cross-functional analytics and digitalization projects.
Seniority
Mid-Senior, hands-on IC