Creative Director - Wellness & Lifestyle
Core
Lead creative development for global wellness, beauty-adjacent, and lifestyle brands, translating strategy and consumer insights into campaign platforms and visual storytelling across the full funnel.
Role type
Senior Creative Director (Global Wellness & Lifestyle)
Builds
Global campaign platforms, brand activations, and product storytelling for international markets.
Domain
Beauty, Wellness, Lifestyle, CPG
Required skills
Global campaign thinking, Visual direction, Product storytelling, Full-funnel creative strategy, Cross-cultural adaptation, Team leadership, Client presentation
Preferred skills
Science/efficacy communication, Talent-led campaigns, Emerging culture integration
Technologies
Photography, Film, CGI, Design
Responsibilities
Develop global campaign ideas and creative platforms; Partner with strategists to challenge and build briefs; Lead visual direction across product, lifestyle, and culture-led work; Translate strategy and insights into relevant creative; Present and sell creative thinking to senior clients; Lead and develop multidisciplinary international teams.
Seniority
Senior, hands-on IC