Freelance YouTube Growth Strategist
Core
Own and scale Loop's paid YouTube channel end-to-end, managing a seven-figure annual media budget to drive demand generation and prove incremental business impact.
Role type
Senior Freelance YouTube Growth Strategist (Paid Media)
Builds
Profitable YouTube advertising campaigns and demand generation engines for international markets
Domain
Digital Marketing / Paid Media / E-commerce
Required skills
Paid YouTube strategy, seven-figure budget management, Demand Gen/VVC campaign formats, incrementality measurement (geo lift, brand lift), cross-channel analytics, creative direction, project management
Preferred skills
International e-commerce scaling, consumer brand experience
Technologies
YouTube Ads, Google Ads ecosystem, Analytics tools
Responsibilities
Define markets, audiences, and campaign types; monitor daily performance; build experimentation roadmaps; partner with Performance Lab on lift studies; collaborate with Paid Search and Creative Strategy; turn insights into creative briefs
Seniority
Senior, hands-on IC