Creative Strategist
Core
Research customer pain points and desires to develop high-converting ad concepts, scripts, and hooks for Indian D2C brands.
Role type
Creative Strategist (Performance Marketing)
Builds
Performance ads (UGC, skits, podcasts, explainers) for Indian D2C brands
Domain
Direct-to-Consumer (D2C) / Performance Marketing
Required skills
Direct response principles, copywriting, scriptwriting, customer research, ROAS/CTR/CPA analysis, concept generation
Preferred skills
Experience at D2C brands or performance marketing agencies, understanding of hook mechanics
Technologies
Meta Ad Library, Reddit, competitor ad analysis tools
Responsibilities
Research customer reviews and comments to identify pain points; Write scripts across multiple formats (UGC, skits, podcasts); Collaborate with shoot and edit teams; Analyze performance data to optimize future creatives
Seniority
Mid-level, hands-on IC
