Performance Marketing Specialist
Core
Run paid ad campaigns for DTC brands in skincare, supplements, food, and fashion, managing creative strategy and scaling winners.
Role type
Performance Marketing Specialist (DTC)
Builds
Meta, Google, and TikTok ad campaigns for direct-to-consumer brands
Domain
Digital Marketing / E-commerce
Required skills
Meta Ads management, DTC/e-commerce experience, creative brief writing, competitor analysis, campaign scaling, data interpretation
Preferred skills
Google Ads, TikTok Ads, AI tools usage
Responsibilities
Analyze brand and competitor ad libraries, define ad angles and hooks, write creative briefs for designers, launch and optimize Meta campaigns, report on creative performance, assist with Google and TikTok campaigns
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