Paid Media Specialist
Core
Planning and executing paid media campaigns across social media, Google Ads, and Programmatic to optimize performance and deliver results for clients.
Role type
Paid Media Specialist (Performance Marketing)
Builds
Client-facing paid media campaigns and optimization strategies
Domain
Digital Marketing / Performance Marketing
Deliverable
client delivery
Required skills
Paid Social campaign management, SEM, Programmatic, MS Excel, Performance marketing knowledge, Mar-Tech tool selection, Analytical thinking, Strategic approach
Preferred skills
Google Marketing Platform, Salesforce, Tealium, Synerise, Google Analytics 360, Adobe, Adform DMP, Data modeling
Responsibilities
Planning and executing social media, Google Ads, and Programmatic campaigns; Analyzing and optimizing campaigns for goals; Client reporting and result discussions; Proposing new solutions; Cross-team collaboration within Group One